Our Brands

You’ll find us in all of the best places. At family reunions on tables laden with special dishes that have been in the family recipe box for years. Within holiday gift boxes stacked with festive homemade baked goods that are proudly presented to friends and family. Inside brown bags filled with wholesome, great-tasting lunches kids love and never trade with their friends.

For over the past 160+ years, C.H. Guenther & Son baking mixes, gravies, corn goods, and flours have been favorite staples in the kitchens of families across America. Familiar brands that grow in popularity, decade after decade. Trusted brands used in recipes handed down from generation to generation.

C.H. Guenther & Son proudly retails the highly-regarded Pioneer Brand®, White Wings®, Williams, Sun-bird and Morrison branded products. Each represents the high standard of quality and innovation synonymous with the Guenther name.

From the beginning, each has been a well-known and popular regional favorite. Today we are pleased that many of our products from Pioneer Brand, White Wings, Peter Pan and other convenience mix offerings are found on the shelves of grocery stores across the United States. We’re proud that so many American families can enjoy delicious homemade meals made with products from the C.H. Guenther & Son family of branded products.