Customer Focus

Our Customer Focus strategic area of focus is our commitment to our customers, consumers, and suppliers.

Along with best practice sharing and innovation, a big part of our customer focus is our supplier diversity efforts.

Supplier Diversity Mission Statement

At C.H. Guenther & Son, we actively seek to partner with diverse suppliers who provide high quality product, value, and availability. We strive to have a supplier base whose diversity is representative of our employees, customers, and communities, and to do our part in helping underrepresented businesses thrive.

Our Core Values & Supplier Diversity

Our Core Values at CHG are People, Quality, and Growth. We incorporate all 3 of these core values within our Supplier Diversity efforts.


We strive to create high quality, mutually beneficial and long-lasting relationships with diverse suppliers.


We choose to utilize the agility, community-focus, and competitive advantage that comes with diverse supplier partnerships.


As we grow as a company, we aspire to bring our diverse suppliers along with us to better serve our customers and communities.



We aim to double our spend on diverse suppliers by the end of 2026.

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We are actively working to increase our supplier data efficiency and to create a unified CHG approach.

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We seek to prioritize our search for diverse suppliers, and look for quality diverse suppliers, first before any others.

Are you a Diverse Supplier interested in working with us?

Are you a Diverse Supplier interested in working with us?

Please fill out the form below, and we will get in contact with you.