Pioneer Launches Search for First-Ever Chief Gravy Guru

October 18, 2021

On your mark, grab your whisks, get cooking! Gravy fanatics go head-to-head for the opportunity to win $5,000 and lifetime bragging rights

SAN ANTONIO, Texas – Is “pass the gravy” your go-to saying? Then time to listen up! Pioneer, a subsidiary of leading food manufacturer C.H. Guenther & Son, is hosting  a contest marking the start of a nationwide search for the first-ever Chief Gravy Guru in honor of their 170th anniversary. The honorary role was created for the self-proclaimed gravy lover who doggedly insists on incorporating gravy in breakfast, lunch and dinner. The honorary title comes with $5,000 and lifetime bragging rights around the dinner table for the winner.
Continuing through October 25thgravy fans can enter the contest by submitting an original recipe, photography, and an essay explaining why they should be the first-ever Chief Gravy Guru at www.ChiefGravyGuru.com.  The Official Rules for the contest are found at www.chiefgravyguru.com.


“For 170 years we’ve been hard at work growing Pioneer from a single flour mill to a nationwide leader in gravy, biscuit and seasoning mixes,” said John Buckles, CEO of C.H. Guenther & Son. “What better way to celebrate this milestone anniversary than by turning over our chef’s hat and apron to you – our loyal customers.  We can’t wait to see what you’ve been cooking up after all these years.”

The panel of judges will review the entries and select eight finalists in accordance with the Official Rules to advance to the public voting round beginning on November 1st.  During the three rounds of public voting, the eight finalists selected by the judges will go head-to-head in Pioneer’s Packet Bracket for the title of Chief Gravy Guru, with winners of each round advancing to the next round.  The winner of the final round and the coveted title will be announced the week of Thanksgiving.


The company’s search for the first-ever Chief Gravy Guru is one of several ways Pioneer is celebrating their 170th anniversary. Earlier this month, Pioneer partnered with Texas country music legend Pat Green to host a Facebook Live concert followed by an exclusive, virtual meet-and-greet for super fans.  Green is also rolling out an original, homemade recipe using Pioneer Gravy on social media later this fall.

For additional information about Pioneer products, recipes and longstanding history, visit PioneerBrand.com and follow Pioneer on FacebookInstagram and Pinterest.

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